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Deborah J. Manus, Nutter’s managing partner, discussed Nutter’s new brand in The Boston Globe. In the article, “Call it Nutter. Just Nutter,” which appeared in the “Bold Types” column, Deb commented on the firm’s new logo and tagline, uncommon law. Deb pointed out that while the firm will keep its longer name for legal purposes, Nutter is going to significantly emphasize the shorter name now. Nutter’s new brand is the result of a year-long brand development process. The rebranding encompassed extensive market research and in-depth internal analysis, including the client experience and the firm’s standards of excellence.