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Nichole Shustack and Isabelle Cunningham, a partner and associate, respectively, in Nutter’s Corporate and Transactions Department and the Food and Beverage Group, discussed the impact of non-alcoholic brands crossing over into bev-alc, director-to-consumer sales, and more in the Brewbound Podcast. In the episode “Crossover Drinks, NA Bevs and DTC Shipping,” Nichole and Isabelle spoke on the industry’s regulations and nuances that control the products. Nichole said, “For the vast majority of the new players entering into the crossover products space, they are doing it responsibly, and they care about this very much. They want to ensure that their products aren’t confusing consumers or marketing to underage drinkers.”