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Ian Roffman, chair of Nutter’s Securities Enforcement and Litigation practice and a member of the firm's Executive Committee, and Mark Jensen, of counsel in Nutter’s Litigation Department and a member of the firm’s Securities Enforcement and Litigation practice group, co-authored an article for Value Walk titled, "US Investment Adviser Performance Advertising: Strategic Business Considerations." In the article, Mark and Ian discuss the SEC's new investment adviser advertising rule, which will impose many specific requirements and require a firmwide effort. The two authors reframed key performance investment adviser advertising requirements as business questions that may help define and prioritize firms’ future performance advertising needs.